News that the value of apparel sold online now exceeds that of airline tickets to take second place after book sales could well point the way to the future evolution of the market for bodywear and hosiery. Online sales of books reached its present volume because the web is the most convenient way of buying books. Convenience has also played a part in the growth of online sales of apparel in general. In the case of bodywear, however, buying online has another advantage: it frees women from the need to undress totally in a public place when buying bras, shapewear or swimwear. It is this, in our view, that will motivate ever more women to buy their bodywear online, trying it on in the safety of their home.
ONLINE SALES: apparel sales reach second place
STRATEGY: bodywear top executive reviews emerging markets
FRANCE: bodywear sales continue to perform poorly
Contents SUPPLIER DEVELOPMENTS
HYOSUNG: creora bodywear trends for 2012 to be shown in Paris
LENZING: MicroModal Air to be highlighted at Interfilière
ADVANSA: speciality yarns find new bodywear applications
CRAiLAR: organic baste fibre now GOTS certified
EUROJERSEY: catwalk show promotes eco project
CARVICO: new Revolutional advertising campaign being launched
THIES: new dyeing machine provides outstanding economy
Contents THE APPAREL SCENE
HANESBRANDS: second quarter brings higher sales and earnings
WOLFORD: full year produces higher profits despite sales dip
GOLDEN LADY: Omsa Italian production unit closed
SEARDEL: lingerie and swimwear divisions to be closed
DELTA GALIL: strong growth reported for second quarter
MAIDENFORM: second quarter growth bodes well for full year
EMMEBIESSE: second homewear range features nine lines
NORMAN GROUP: new seamless shapewear range launched
MILLESIA: failed lingerie brand re-launched by new owner
DOLLAR INDUSTRIES: details of expansion plan revealed
JUPI CORP.: new lingerie brand included in collection for 2011
MADE BY NIKI: new range complements 2011 collection
CHARLIE: Matthew Zink launches own swimwear collection
KEIA: swimwear added to plus-size lingerie collection
CALIDA: thermal underwear added to range
JIM GERSON: appointed chief of Warnaco’s swimwear division
Contents GETTING TOGETHER
MODE CITY: estimated vital statistics released
MAREDIMODA: bodywear fabric show expects further growth
MILANO P-à-P: selected beachwear labels invited to participate
BECAUSE
all of our team and most of our readers
will be in Paris from 4 to 6 September
to attend the Mode city and Interfilière salons,
the next issue of this newsletter will be another double issue
to be published on
September 13 for Week 37