ISSN 1994-2419

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Issue Week 35 - 2010

News that the value of apparel sold online now exceeds that of airline tickets to take second place after book sales could well point the way to the future evolution of the market for bodywear and hosiery. Online sales of books reached its present volume because the web is the most convenient way of buying books. Convenience has also played a part in the growth of online sales of apparel in general. In the case of bodywear, however, buying online has another advantage: it frees women from the need to undress totally in a public place when buying bras, shapewear or swimwear. It is this, in our view, that will motivate ever more women to buy their bodywear online, trying it on in the safety of their home.

Jean-Pierre Adeline

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Contents BACKGROUND TOPICS

 ONLINE SALES: apparel sales reach second place
 STRATEGY: bodywear top executive reviews emerging markets
 FRANCE: bodywear sales continue to perform poorly

Contents SUPPLIER DEVELOPMENTS

 HYOSUNG: creora bodywear trends for 2012 to be shown in Paris
 LENZING: MicroModal Air to be highlighted at Interfilière
 ADVANSA: speciality yarns find new bodywear applications
 CRAiLAR: organic baste fibre now GOTS certified
 EUROJERSEY: catwalk show promotes eco project
 CARVICO: new Revolutional advertising campaign being launched
 THIES: new dyeing machine provides outstanding economy

Contents THE APPAREL SCENE

 HANESBRANDS: second quarter brings higher sales and earnings
 WOLFORD: full year produces higher profits despite sales dip
 GOLDEN LADY: Omsa Italian production unit closed
 SEARDEL: lingerie and swimwear divisions to be closed
 DELTA GALIL: strong growth reported for second quarter
 MAIDENFORM: second quarter growth bodes well for full year
 EMMEBIESSE: second homewear range features nine lines
 NORMAN GROUP: new seamless shapewear range launched
 MILLESIA: failed lingerie brand re-launched by new owner
 DOLLAR INDUSTRIES: details of expansion plan revealed
 JUPI CORP.: new lingerie brand included in collection for 2011
 MADE BY NIKI: new range complements 2011 collection
 CHARLIE: Matthew Zink launches own swimwear collection
 KEIA: swimwear added to plus-size lingerie collection
 CALIDA: thermal underwear added to range

Contents DISTRIBUTION

 LIMITED BRANDS: second quarter earnings more than doubled
 CALZEDONIA: expansion in France gathers momentum
 VERO MODA: fashion chain tests new lingerie range
 BHS: UK chain preparing to launch Madonna’s first lingerie range

Contents PEOPLE

 JIM GERSON: appointed chief of Warnaco’s swimwear division

Contents GETTING TOGETHER

 MODE CITY: estimated vital statistics released
 MAREDIMODA: bodywear fabric show expects further growth
 MILANO P-à-P: selected beachwear labels invited to participate

Contents FINISHING TOUCH

 UNINTENDED END-USE: "safety" pocket adopted by dealers

BECAUSE all of our team and most of our readers will be in Paris from 4 to 6 September to attend the Mode city and Interfilière salons, the next issue of this newsletter will be another double issue to be published on September 13 for Week 37

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