2nd SKIN BIKINIS: appeal made to eco-aware consumers
CREATED by Vancouver resident Carol Isaza, who now lives in the West Indies, recently launched Brazilian-style inspired swimwear label 2nd Skin Bikinis is manufactured in Colombia. Its promotion reflects the founder’s commitment to the environment since 2 per cent of the sales generated by its Bikini of the Month are donated to Conservation International. The brand also emphasizes its social responsibilities to the women and families who produce the garments.
We believe that the positive demonstration of environmental and social responsibility, as practiced by this brand, will soon become an important element of the marketing mix of all intimate apparel labels.