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35 HANESBRANDS: new sales record achieved in Q2


INTEGRATION of the Maidenform brand, tighter cost controls and improved supply chain efficiency were some of the reasons cited by HanesBrands for the record sales of USD 1.34bn achieved in its second quarter, up by 12 per cent against a year earlier. As a result, adjusted operating profit rose by 27 per cent to USD 231m. The strong quarter prompted the company to raise full year adjusted EPS guidance by 40 cents to a range of USD 5.20/5.40, as net sales are predicted to exceed the USD 5bn mark.


Playtex by HanesBrands

Playtex by HanesBrands

Considerable further sales progress can be expected when the recent acquisition of DBApparel begins to make its impact on results.

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