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35 SWIMSHOW: latest edition drew larger attendance


WITH nearly 10’000 visitors from 60 countries attending its latest edition, from 19 to 22 July in Miami, the Swimshow salon reported higher attendance than in the past. The organizers believe that the larger exhibition area, that was expanded by over 30 per cent to exceed 37’000m2, and the presence of many new exhibitors, played a major role in boosting attendance.




Were it not staged at the same time as the Mercedes Benz swimwear fashion event in Miami, which generates many hotel showroom sales contacts, attendance might well be appreciably higher.

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