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ACCORDING to a report published by market research concern NPD Group, sales of swimwear in the US rose by 6 per cent in the 12 months to May 2014, to reach USD 4.4bn. Sales of women’s two-piece swimsuits and of cover-ups are found to have risen by 8 per cent and 7 per cent respectively. Thanks to new products that offer health benefits, improved fit, better UV protection, thermal protection and lightweight performance, the positive evolution is expected to be maintained during coming seasons.
Jantzen
In addition to the performance characteristics mentioned in the report, keener consumer awareness of the fashion aspects of swimwear will also help to boost sales. Nevertheless, it is not certain that imported brands will benefit from the predicted future market growth.
