TRIUMPH: new bra eliminates wire discomfort
LAUNCHED in New York last week by Triumph International, the new Magic Wire bra is said to be a response to the wishes of 12’000 women surveyed by the innerwear multinational. It features a flexible silicone wire that provides firm but gentle support in sizes up to G cup. It also features a built-in mesh stabilizer that moves with the body and enhances the support action. The new bra addresses the most frequent complaint about bras expressed by the women surveyed: that conventional wires tend to dig into the skin, causing discomfort and redness.
The new bra represents the latest step towards the Holy Grail of the corsetry industry: a bra that offers perfect comfort with optimum support and shaping performance.