LA SENZA UK: administrator decides to stop trading
HAVING found no buyer for the failed La Senza chain in the UK, administrators PWC announced the decision to stop trading. Since the chain went into administration two months ago, it has closed 30 stores and the remaining 25 are to be shuttered in the next few weeks. Because the UK business was operated under a master franchise, the definitive failure of the licensee, that was trading as Marnixheath Ltd, will not affect the operation of other La Senza stores in Canada and 30 other countries.
After two failures over the past two years, this seems to be the end of the line for the brand in the UK.