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AGENT PROVOCATEUR: chain seeks buyer

PRIVATE equity firm 3i is reported to have appointed the Rothschild investment bank to sell its troubled Agent Provocateur lingerie chain. Reports suggest that 3i might decide to retain a minority interest in the business but the parties concerned refused to comment. In September 2016, the value of the chain had been estimated at GBP 39m but six months earlier it had been valued at GBP 42m.

Agent Provocateur

Agent Provocateur

Whatever the merits of the business, the Agent Provocateur label is so perfectly adapted to a lingerie brand that the name alone reflects considerable value.

 

See also:

AGENT PROVOCATEUR: sales focus turns on Asia

AGENT PROVOCATEUR: 3i exit plan shelved

AGENT PROVOCATEUR: full year shows major gains

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