THE EXTENDED range of finished products presented under the Thomas Mason label by Italian cotton weaver Albini at the Pitti Uomo salon in Florence includes new swimwear for men. The new swim boxers presented in Florence are available in 500 different fabric designs but share a number of interesting features. These include colour woven cotton fabrics and a special water repellent finish that provides resistance to seawater and chlorine and prevents the fading of colours through exposure to sunlight. It also reduces drying time to around 15 minutes.
Adequately promoted and merchandized, the new swimwear could generate a considerable sales volume since its features meet the practical needs of most male consumers.