CURRENTLY with five standalone retail stores in Spain, local lingerie brand Alma Bloom said that it envisages five other openings by the end of 2016. All the planned new stores are to be franchised outlets. Founded in 2014, the brand sources all its production offshore from its headquarter and design centre in Santander. Some twelve multibrand retailers complement the franchised stores and the collection is priced at from EUR 25 to EUR 80.
The brand’s rapid expansion in Spain suggests that it might soon start to develop an international operation.