GERMAN manufacturer of men’s bodywear Ammann added to its range a collection of women’s sleepwear. The first collection of 25 pieces includes mix ‘n match items that can be re-ordered, like those in the men’s collection. The range is entirely made in Europe from cotton or cotton/Micromodal blend single jersey fabric in sizes from 36 to 46. Distribution is expected to be mainly limited to domestic stores.
In contrast to other countries, Germany’s retail channels feature many larger independent textile stores that propose a varied range of apparel types for both men and women. This makes it easier for a men’s garment specialist there to diversify into women’s wear, and vice versa.