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AMORALIA: adaptable nursing bra developed

BRITISH maternity brand Amoralia proposes a new bra that adapts to the changing needs of new mothers. Labelled Allure, the bra features flexible underwiring that can be removed when breasts are exceptionally sensitive, or during the first weeks of nursing when breast size changes frequently. The brand has also developed a new seamless collection for A/W 2015/16 that includes a nursing bra in four sizes up to 38G, pre- and post-baby knickers and a sleep bra that lifts easily for nursing.

 

Allure by Amoralia

Allure by Amoralia

A nursing bra that is conceived to meet the needs of new mothers could generate substantial sales volume if promoted adequately.

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