ARVIND: Calvin Klein underwear plans defined

AFTER an acquisition last year that made Indian textile concern Arvind a local partner of PVH, the Arvind Brands division announced that it was preparing to open 25 standalone stores selling Calvin Klein Underwear during the coming three years. The ambitious expansion plan was prompted by a forecast annual growth rate of 25-30 per cent for underwear sales in India.

To maximize sales opportunities for the brand, Arvind will need to complement the physical expansion with an online store for the CKU range.