SHOWN for the first time by Asahi Kasei at the Paris Interfilière salon last week was a new eco-friendly Roica elastane yarn labelled Roica Eco-Smart. Its manufacture uses more than 50 per cent pre-production industrial waste material and the yarn brings clear and certified environmental benefits. This innovation is led by the commercial introduction of the Eco-Lace range by Tessitura Colombo in Italy. Other special qualities of Roica yarns shown included Roica Perfection, a high performance stretch yarn for intimate apparel, Roica Soft Response, with a unique soft touch combined with high elasticity and strong recovery and Roica Colour Perfect that provides a flawless matte finish for bodywear and legwear, and Roica Reflex, a yarn with the performance required for knitted fabrics intended for the production of cut and sewn garments. An Extra High Impact sports bra from Marks & Spencer that incorporates Roica yarn was also displayed to illustrate how the A-Cubic R&D centre in Japan collaborates with customers to develop functional qualities of Roica yarns to meet precisely their specific performance needs. Other exhibits included lightweight nightwear fabrics made with Asahi Kasei’s Cupro yarns.
The company’s stand at the July 2015 Interfilière was much larger than in past years, which suggests that the company’s European sales drive is moving into higher gear. Further, the appointment earlier this year of a European PR agency to help promote Roica, Dorlastan and Cupro yarns in a professional manner indicates that Asahi Kasei has much information to communicate on its innovations and values.