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ASAHI KASEI: partners trade medium for retail award

THE PRODUCER and distributor of Roica® elastane fibre and Cupro cellulosic yarns, Asahi Kasei, took a further step in the promotion of its products in Europe. The company announced that it will partner the Intima group of intimate apparel trade publications in its shop awards projects Stelle dell’ Intimo in Italy and TOP 100 in France.

Roica by Asahi Kasei

Roica by Asahi Kasei

The move promises to sharpen the perception and appreciation by potential users of the Japanese yarns that are produced in a state-of-the-art plant in Europe.

 

See also:

ASAHI KASEI: special yarns to be shown at PV

ASAHI KASEI: eco-friendly elastane developed

ASAHI KASEI: investments in elastane fibre detailed

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