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AtoG LINGERIE: Chinese brand tests UK market

THROUGH its agent in the UK, Annderstand, Chinese lingerie brand AtoG Lingerie showed four luxury underwear sets at Fashion Scout during the London Fashion Week. AtoG Lingerie is a leading tailor-made lingerie brand founded by Zhou Yingying from China. In February, AtoG launched five custom-made luxury undergarments with Vivienne Hu during 2016 New York Fashion Week, becoming China’s first lingerie brand to participate in the “Big Four” fashion weeks.

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AtoG Lingerie

This development is an indication of the growing international ambitions of leading lingerie brands in China.

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