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AUBADE: capsule planned with Paris couturier

FRENCH lingerie label Aubade, which is operated by Calida of Switzerland, announced that it will propose in 2016 a capsule collection created by Christian Lacroix. This will consist of two lines, each featuring nine designs including four bras and three bottoms. The first, labelled Princesse Impériale, is to be available in July, while the second, Gardenia, is to be presented in October. The first will be expressed in pastel shades including almond green and fuchsia while the second will be marked by black and pink shades. Both will feature the traditional lace designs favoured by the designer.



The joint appeal of the label and of the haute couture designer promises to evoke the interest of many consumers who are not regular buyers of the lingerie brand.


See also :

AUBADE: retail store network expanded further

AUBADE: product range being broadened

CALIDA: hurt by stronger Swiss Franc

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