BRITISH private label manufacturer Aura Lingerie announced its entry into the branded business with the launch of the Beija Flor collection. This is to be distributed through a dedicated website and wholesaled to lingerie retailers. The new collection consists of nine ranges, each with three bra and four panties styles. Bras will wholesale at GBP 12 in sizes ranging from AA to G cup while bottoms will wholesale at GBP 6.
Potential wholesale customers should be aware of the competition represented by the proposed e-commerce platform. They will also want to know how they will be compensated for possible sales lost to the online store.