POLISH hosiery brand Ballerina announced the launch of its first plus size range. The new range, comprising fashion tights, stockings and bridal hosiery, is being made available in March 2016. In some markets, including the UK, the brand is also offering online retailers a free drop shipping service with no minimum order quantities. In 2014, the brand developed the Hush-Hush range of pheromone-enhanced tights that are said to trigger a social response from members of the same species.
This launch of plus size hosiery reflects the growing incidence of obesity in many markets on both sides of the Atlantic.