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BARBARA: first retail store opened

FRENCH lingerie brand Barbara, that was acquired in 2010 by Nameyung Vivien Corporation in Korea, opened its first retail store. Located in Lyon, the 30m2 boutique presents the label’s complete collection of lingerie and shapewear, complemented by a selected range of sleepwear and homewear. An interesting touch is provided by the fitting cubicles, with decoration inspired by a bathroom where many women put on their lingerie.



This could prove to be the first step towards the creation of a retail network by the brand, a now classic response to competition from lingerie chains and to the shrinking number of independent specialists.

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