BASMAR: more bodywear brands taken on board
SPANISH swimwear manufacturer Basmar announced that it had concluded agreements that will allow it to distribute in Spain the wholesale collections of two other European labels. The deals concern an intimate apparel range labelled Replay in Italy and the range of men’s swimwear made by Impetus in Portugal. These supplement other labels distributed by Basmar in addition to its own collections, which include hosiery brands Omero and Segreta as well as Shapewear de Ibici.
The agreements allow the brands concerned to benefit from the well established sales force of Basmar in Spain. For Basmar, the more diversified product range it proposes promises to facilitate entry into the stores of potential new customers, thus providing new opportunities to sell Basmar merchandise. In time, this could allow Basmar to win sales from rival swimwear labels.