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BJÖRN BORG: capsule vintage collection launched

AMONG the 85 pieces of the Sport Couture capsule collection launched by Björn Borg are to be found bodys, underpants and socks as well as windcheaters and sweatshirts. Inspired by fitness styling of the ‘70s and conceived by the brand’s creative director James Lee with freelance designer Naomi Itkes, individual models are limited to a maximum of ten pieces, each exclusively hand-sewn and sold only through the brand’s online store.

Björn Borg

Björn Borg

Although the impact on the brand’s bottom line is likely to be minimal, the publicity value of the capsule promises to be considerable.

 

See also:

BJORN BORG: first half sales and profit declined

BJORN BORG: full year earnings tripled

BJORN BORG: subscription service launched

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