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BLACKBERRY: premium innerwear range proposed

INDIAN men’s wear brand Blackberry introduced into its range for the first time a collection of men’s underwear. Conceived to be positioned in the premium segment, the new line includes briefs, boxers, trunks and undershirts in blends of elastane with cotton or bamboo viscose. Each product is available in a variety of colours and some are printed while all are guaranteed colour-fast.

Blackberry

Blackberry

The new range will add further strength to the trend in favour of branded underwear which is revolutionizing the Indian market for innerwear.

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