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BLACKSPADE: success claimed for US expansion

TURKISH underwear brand Blackspade, which is produced by Narkontex, reported good progress made in the US where it was launched in February 2014. The range is said by local trade magazine Body to have opened many retail accounts, with further expansion of sales expected in 2015. Founded in 2005, Narkontex claims to be the country’s leading producer of garments worn next to the skin, with a product range that also includes thermalwear, shapewear and loungewear. Including its important private label activity, the company claims a daily production capacity of 40’000 pieces and says its short lead time, from 6 to 8 weeks, are achieved without loss of quality.

 

Blackspade

Blackspade

The US success of the Blackspade label could encourage Narkontex, which already sells the brand in more than 20 countries, to strengthen yet further its sales effort in export markets.

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