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BLUEBELLA: China sales expected to mushroom

FOLLOWING the appointment of Inprivet as its new distributor in China, British lingerie brand Bluebella expects its sales there to rise considerably. Inprivet said that its sales of the UK brand in China are expected to exceed the volume of US and European sales within the coming five years. Meanwhile, the UK brand said that it had recently launched a big autumn sales drive in the US following the appointment of agents on both the East and West coasts.

Bluebella

Bluebella

In contrast to some of its competitors in Europe, the British brand appears determined to exploit optimally its opportunities in world markets.

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