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BOOHOO: fast growth attributed to bodywear

BRITISH distributor Boohoo.com said that the sales growth of 40 per cent, to GBP 195.4m, achieved in 2015 was due partly to the broader range of lingerie and swimwear items included in its assortment. That same year, the number of customers shopping on its site rose by a third to four million and the average basket contained 2.62 items, although the value of an average order slid by 5 per cent to GBP 33.59.



Distributors seldom release details of their average orders and the information provided by Boohoo will help others to benchmark their performance.

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