THE GERMAN company that started as a men’s underwear label and later expanded into women’s innerwear and lifestyle products, Bruno Banani, announced that its sales for full year 2013/14 rose by over 3 per cent to reach EUR 103.5m. The sales growth is attributed mainly to the label’s core business, thanks to the good performance of its eight owned retail stores as well as of its online store. Growth of the 15 licensed product groups was also described as positive, with particularly strong progress being made by the fragrance business. Despite a decline in sales to Russia, exports to 30 countries accounted for 35 per cent of sales, including licences as well as the innerwear core business. As regards growth strategy to 2018, the company said that the emphasis was to be placed on the expansion of the retail store chain and of licensing activities.
Based in Chemnitz, in the former GDR, and founded four years after German reunification, the company is a notable success story of that period and continues to progress.