TO MARK the 10th anniversary of its ColorForward® colour forecasting guide, Clariant invited more than 50 key customers from all over the world to a special event at the Clariant Innovation Centre in Frankfurt on 11 March. Clariant Global Head of Marketing Matthias Brommer welcomed the guests and explained: “The ColorForward concept is very closely aligned with the overall Clariant corporate strategy that calls for, among other things, adding value for customers and fostering innovation.”
Whether a single colour forecasting service provided by a company that supplies colouring materials for a broad range of products is valuable for highly specialized producers, such as manufacturers of innerwear and swimwear, is a moot point. But, considered alongside other colour predictions from a variety of sources, all colour guides help fabric suppliers and garment manufacturers to make informed decisions about the colours they propose in their collections.