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Contents 44-2014





ISSN 1994-2419



Issue Week 44-2014


Summary of news published during Week 43-2014


jpa4Sibil220THE EXPANSION into Australia of a European swimwear label launched only last year could well provide an indication of future developments in the swimwear field. Surania, that allows its customers to create their own made-to-measure swimwear from a mix of styling, colour and print options, is not the first to offer customized products. Nevertheless, the wide range of options it proposes goes further than most towards meeting consumer demand for personalized garments. Currently, the aggregate of style and fabric options proposed by companies offering customized swimwear cannot match the variety provided by brands of ready-made merchandise but the gap has begun to narrow. In time, the swimwear market is likely to be composed of two main types of consumers: those who value individuality highly enough to accept a delivery delay of several days or weeks and others who seek immediate gratification or a lower price. What is certain is that demand for customized swimwear will grow considerably in the years to come. The more it grows, the greater the variety of options that will be available, thus creating a virtuous circle that fuels further growth.


Jean-Pierre Adeline





BACKGROUND – developments to bear in mind


STYLING: latest Paris bodyfashion trends assessed

GERMANY: decline of lingerie impulse purchases noted






SUPPLIERS – information from the upstream sector


NILIT: Brazilian nylon plant acquired from Invista

BEL MAILLE: French knitting mill being liquidated





THE APPAREL SCENE – news of brands & labels


BENDON: new supermodel label collection to be launched

ELLE MACPHERSON: bodywear label to re-locate in US

PAGE INDUSTRIES: further strong expansion predicted

WILDFOX: Barbie labelled range includes swimwear

SURANIA: customized swimwear label launches in Australia

NEW ROSME: first store in Iraq opened

YELLOWBERRY: founder lauded by Time magazine

SPAKEYS: unlikely endorsement scores Chinese success





DISTRIBUTION – evolution of chains and channels


ETAM: China trade continues to depress performance

COCO DE MER: latex garments added to lingerie range

ESPRIT: Spain provides evidence of sales revival

OYSHO: functional innerwear enriches assortment

YAMAMAY: expands further in Canaries islands






PEOPLE – corporate personalities


KAREN KATZ: joins Board of Under Armour

PIERRE AGNES: named President World of Quiksilver






EXHIBITIONS – what to see and where to trade


MAREDIMODA: programme of events revealed

TUNISIA SOURCING: new salon promotes local industry






FINISHING TOUCH – The smile for this week


CEO: acronym for Contested Operation Exchange?






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