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Contents Issue 38-2014

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ISSN 1994-2419

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Issue Week 38-2014  

Summary of news published during Week 37-2014

  jpa4Sibil220THE FIRST attempt to produce and market a 3D printed bra, which is reported upon in this issue, constitutes a major milestone in the evolution of the lingerie industry. Even though, for one reason or another, the project may be stillborn, or fail to prove viable, it blazes a trail that others will follow. As conceived, the project combines the advantages of online shopping with the customization that consumers want. The big question mark is whether women will have faith in the guarantee of privacy for the video they are asked to provide and in the promise of a perfect fit. The premium price also could prove dissuasive for a product that represents a technical innovation. Nor is it made clear whether the customized bras can be returned if the consumer finds the fit less than perfect, since it would be difficult to dispose of such customized returns. Nevertheless, the concept is so attractive that alternative ways of marketing are certain to be found, if necessary, creating a new challenge for existing brands.  

Jean-Pierre Adeline

 

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BACKGROUND – developments to bear in mind

FASHION: report surveys current London innerwear scene

UNDERWEAR: new report surveys global scene

SRI LANKA: great hopes placed on FTA with China

 

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SUPPLIERS – information from the upstream sector

  DRYARN: textile fibre featured in design exhibition

 

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THE APPAREL SCENE – news of brands & labels

 VILEBREQUIN: strengthening of retail network continues

VFB EUROPE: Cherry label revived for swimwear

LINCLALOR: expansion plans for Bisbigli label revealed

SARASAVI: hosiery mill acquisition promises sales rise

JOYFIT: start-up plans to market 3D printed bras

LISE CHARMEL: swimwear range promoted to sailing community

ODLO: functional underwear now includes Merino wool

ROSE & THORNE: New Zealand label enters Australian market

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DISTRIBUTION – evolution of chains and channels

LA SENZA UK: administrator decides to stop trading

ROUGEGORGE: lingerie chain’s network enlarged

HUNKEMOELLER: new store concept introduced in Germany

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EXHIBITIONS – what to see and where to trade

SHANGHAI: Interfilière salon to feature Beach Forum

CPM: political situation largely ignored at last edition

RIVIERA: Cannes swimwear show confirms its validity

NEW YORK: Interfilière salon to feature over 30 mills

 

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FINISHING TOUCH – The smile for this week

BRATIONALISM: bras support not only breasts

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Click here to access complete text of Issue 38-2014

 

 

 

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