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Contents issue week 17-2016


ISSN 1994-2419


Issue Week 17-2016

 Summary of news published since Week 16-2016

jpa4Sibil220THE GROWING ownership of smartphones in the US and Europe, which is predicted to boost considerably online sales of lingerie on both sides of the Atlantic, is only one of the many factors that promise to swell future sales of innerwear through e-commerce. But, to maximize their benefits from this trend, brands need to do more than merely intensify their efforts to wholesale more to online distributors. In addition to exploiting opportunities for multi-channel marketing, bodywear brands would have much to gain from the development and implementation of new merchandising concepts that involve closer collaboration between manufacturers and distributors. A closer focus on such potential collaborations could well bring dividends that would amply justify the modest investment involved.


Jean-Pierre Adeline


BACKGROUND – developments to bear in mind


LINGERIE: strong growth of online sales predicted

EU: consumer confidence declines


THE APPAREL SCENE – news of brands and labels


UNDER ARMOUR: growth in Europe accelerates

CONTROL BODY: diversifies into activewear

CALVIN KLEIN: German expansion maintained

FRUIT OF THE LOOM: logistics centre expanded

GHIRO: bid made to enter US market

HUIT: latest loss leads to failure

HANESBRANDS: Q1 results show higher EBIT


DISTRIBUTION – evolution of chains and channels


VICTORIA’S SECRET: operation to be streamlined

ETAM: 2015 EBITDA rose appreciably

MOA: swimwear added to assortment

 Lenzing 2015 banner 500x80

PEOPLE – corporate personalities


FELIX SULZBERGER: fails to retain Calida support



FINISHING TOUCH – the smile for this week


PUNISHMENT: drugs bosses dressed in lingerie



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