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Issue Week 25-2015
Summary of news published during week 24-2015
THE MOVE made by the Esprit chain to reward its franchisees when a holder of their fidelity card makes a purchase from the brand’s online store deserves to be copied by all networks of franchised stores. But, at a time when fidelity cards and information technology have become commonplace, it should be possible for brands to reward similarly their wholesale customers. Many brands that could benefit from doing so have chosen not to open an online store because they fear antagonizing their retail partners. Such fears prevent the brand from gaining extra strength and cause it to miss out on many sales opportunities now that so many purchases are being made online with smartphones and tablets. Now that Esprit has shown the way, all brands can benefit from a better exploitation of the online channel.
Jean-Pierre Adeline
BACKGROUND – developments to bear in mind
STYLING: London GFW shows reviewed
UK: unseasonable weather slowed May sales
SUPPLIERS – information from the upstream sector
DOGI: growth ambitions defined
THE APPAREL SCENE – news of brands and labels
LA PERLA: refurbished New York store re-opened
GILDAN: retail underwear market targeted
BUMBRELLA: new versions being considered
VILEBREQUIN: growth objectives quantified
BOSOM GALORE: size and style ranges expanded
IPANEMA: swimwear line to launch in Germany
DISTRIBUTION: evolution of chains and channels
ESPRIT: franchisees given share in online sales
HUNKEMOLLER: more stores to open in Spain
DAILYJOCKS: founder reveals elements of success
ETAM: DIY lingerie design proposed
CLOVIA: Indian e-tailerplans global expansion
PEOPLE: corporate personalities
DELPHINE WHARMBY: to manage Ifm marketing
HENRIK FISCHER: resigns as Björn Borg COO
EXHIBITIONS – what to see and where to trade
SUPREME: next edition is fully booked
IFL SHANGHAI: new features revealed
FINISHING TOUCH – the smile for this week
EB PANTIES: for sale at USD 7’500
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