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Contents Issue Week 25-2015


ISSN 1994-2419


Issue Week 25-2015

 Summary of news published during week 24-2015

  jpa4Sibil220THE MOVE made by the Esprit chain to reward its franchisees when a holder of their fidelity card makes a purchase from the brand’s online store deserves to be copied by all networks of franchised stores. But, at a time when fidelity cards and information technology have become commonplace, it should be possible for brands to reward similarly their wholesale customers. Many brands that could benefit from doing so have chosen not to open an online store because they fear antagonizing their retail partners. Such fears prevent the brand from gaining extra strength and cause it to miss out on many sales opportunities now that so many purchases are being made online with smartphones and tablets. Now that Esprit has shown the way, all brands can benefit from a better exploitation of the online channel.  

Jean-Pierre Adeline    


BACKGROUND – developments to bear in mind


STYLING: London GFW shows reviewed

UK: unseasonable weather slowed May sales



SUPPLIERS – information from the upstream sector


  DOGI: growth ambitions defined  



THE APPAREL SCENE – news of brands and labels


  LA PERLA: refurbished New York store re-opened

GILDAN: retail underwear market targeted

BUMBRELLA: new versions being considered

VILEBREQUIN: growth objectives quantified

BOSOM GALORE: size and style ranges expanded

IPANEMA: swimwear line to launch in Germany  



DISTRIBUTIONevolution of chains and channels


  ESPRIT: franchisees given share in online sales

HUNKEMOLLER: more stores to open in Spain

DAILYJOCKS: founder reveals elements of success

ETAM: DIY lingerie design proposed

CLOVIA: Indian e-tailerplans global expansion  



PEOPLE: corporate personalities


  DELPHINE WHARMBY: to manage Ifm marketing

HENRIK FISCHER: resigns as Björn Borg COO  



EXHIBITIONS – what to see and where to trade


  SUPREME: next edition is fully booked

IFL SHANGHAI: new features revealed  



FINISHING TOUCH – the smile for this week


  EB PANTIES: for sale at USD 7’500  




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