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Contents issue Week 50-2014



ISSN 1994-2419


Issue Week 50-2014


Summary of news published during Week 49-2014


jpa4Sibil220FEATURED in this week’s issue, the news that an Australian swimwear company has been acquired by the private equity arm of an international luxury group poses a number of questions. The stated objective of the acquisition is to develop the swimwear label into a lifestyle brand, but will this be achieved at the brand’s current upper medium price points? If so, how can the new owner’s valuable marketing expertise in the luxury sector be applied to the attainment of the objective? If not, how can the existing distribution network be retained when the brand is re-positioned in a luxury price bracket. And finally, why acquire a swimwear business at all when any one, or several, of the many prestigious fashion brands in the LVMH stable could be developed at relatively little cost into a lifestyle brand that includes beachwear? No doubt, time will provide answers to these questions and a new strategy will be revealed.


Jean-Pierre Adeline



BACKGROUND – developments to bear in mind


TRENDS: New York bodywear scene surveyed

SPAIN: retail sales rose again in October

FRANCE: specialized chains report sales decline



SUPPLIERS – information from the upstream sector


LENZING: more pressure on viscose prices expected

BEL MAILLE: failed knitter reaches end of line



THE APPAREL SCENE – news of brands & labels


BRUNO BANANI: sales break EUR 1m barrier

HANRO: local partner to promote expansion in Spain

NIGHTLIFT: bra created to be worn during sleep

EMINENCE: weaker sales expected this year and in 2015

SEAFOLLY: acquired by LVMH private equity firm

FALKE: Burlington brand returns to socks

HANESBRANDS: third plant to start up in Vietnam



DISTRIBUTION – evolution of chains and channels


BILLABONG: turnaround measures start taking effect

MENALSO: personalized men’s underwear proposed

LAUMA LINGERIE: chain expands into Africa



PEOPLE – corporate personalities


PENTLAND: two key appointments announced

JOSE MARIA CASTELLANO: joins Board of Esprit



EXHIBITIONS – what to see and where to trade


INTERFILIERE HK: 2015 objectives revealed

LINGERIEVENT: important labels prepare to exhibit



FINISHING TOUCH – The smile for this week


SKINT: councillors strip to underwear to protest cuts




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