ISSN 1994-2419
Issue 36-2014
THE FIGURES relating to the trend towards larger cup sizes in China that appear in thisissue indicate that morphological developments there are following the same pattern asthose of other major world markets. But cup size is not the only element of a bra that determines comfort in wear and effectiveness of support. As most brands in Europe and the US have recognized, the shape of bras also plays an important role. It is certain that most of the leading national brands have adopted design and grading rules that conform to the average breast shape of Chinese women. It is less likely that all western brands attempting to capture a share of the Chinese market have done so, partly because the necessary data are difficult to obtain. What is beyond doubt is that a determined effort to gather and apply such information will result in higher sales
Jean-Pierre Adeline
BACKGROUND NEWS – developments to bear in mind
COLOURS: report discusses 2016 prospects for red
CHINA: bra size tends to correlate with income level
HEALTH: tests reveal swimsuits cause health hazards
SUPPLIER NEWS – information from the upstream sector
LENZING: weak fibre prices prompt more efforts to cut costs
DOGI: order book position shows marked improvement
YEH GROUP: DryDye process to be applied to innerwear fabrics
TEXTURED JERSEY: Q1 results show sales decline
THE APPAREL SCENE – news of brands & labels
BENDON: Biofit technology to be applied to new licence
DELTA GALIL: first Lacoste underwear collection launched
LOVABLE INDIA: dedicated stores will help to boost growth
BJÖRN BORG: first half retail turnover rose sharply E
MMEBIESSE: highlights of new terrywear collection unveiled
ISSA: partners with Portuguese firm to expand into swimwear
LADY LUX: US brand appoints distributor in Australia
ES: expands further into South America
DOLLAR INDUSTRIES: plans to go public the year
VAN DE VELDE: first half results show strong sales growth
DISTRIBUTION – evolution of chains and channels
MARKS & SPENCER: further expansion planned in Middle East
ETAM: Q2 brought further gains in Europe
VICTORIA’S SECRET: line of women’s underwear to be launched
BILLABONG: two non-core online stores closed
LULULEMON: founder sells half stake to Advent International
UNDER ARMOUR: strong Q2 prompts higher guidance
PEOPLE – corporate personalities
ISABELLE GRISE: appointed CEO of Bikini Village
PETER OTTERVANGER: takes helm of Europe for Icebreaker
EXHIBITIONS – what to see and where to trade
CURVEXPO: success reported for both US trade fairs
FINISHING TOUCH – The smile for this week
BEEF: thieves in underwear steal burgers