Contents Newsletter 36-2014

 

 

ISSN 1994-2419  

 

Issue 36-2014 

THE FIGURES relating to the trend towards larger cup sizes in China that appear in thisissue indicate that morphological developments there are following the same pattern asthose of other major world markets. But cup size is not the only element of a bra that determines comfort in wear and effectiveness of support. As most brands in Europe and the US have recognized, the shape of bras also plays an important role. It is certain that most of the leading national brands have adopted design and grading rules that conform to the average breast shape of Chinese women. It is less likely that all western brands attempting to capture a share of the Chinese market have done so, partly because the necessary data are difficult to obtain. What is beyond doubt is that a determined effort to gather and apply such information will result in higher sales

Jean-Pierre Adeline

 

 

 

BACKGROUND NEWS – developments to bear in mind

COLOURS: report discusses 2016 prospects for red

CHINA: bra size tends to correlate with income level

HEALTH: tests reveal swimsuits cause health hazards

 

 

 

SUPPLIER NEWS – information from the upstream sector  

LENZING: weak fibre prices prompt more efforts to cut costs

DOGI: order book position shows marked improvement

YEH GROUP: DryDye process to be applied to innerwear fabrics

TEXTURED JERSEY: Q1 results show sales decline

 

 

 

THE APPAREL SCENE – news of brands & labels

BENDON: Biofit technology to be applied to new licence

DELTA GALIL: first Lacoste underwear collection launched

LOVABLE INDIA: dedicated stores will help to boost growth

BJÖRN BORG: first half retail turnover rose sharply E

MMEBIESSE: highlights of new terrywear collection unveiled

ISSA: partners with Portuguese firm to expand into swimwear

LADY LUX: US brand appoints distributor in Australia

ES: expands further into South America

DOLLAR INDUSTRIES: plans to go public the year

VAN DE VELDE: first half results show strong sales growth

 

 

 

 

DISTRIBUTION – evolution of chains and channels

MARKS & SPENCER: further expansion planned in Middle East

ETAM: Q2 brought further gains in Europe

VICTORIA’S SECRET: line of women’s underwear to be launched

BILLABONG: two non-core online stores closed

LULULEMON: founder sells half stake to Advent International

UNDER ARMOUR: strong Q2 prompts higher guidance

 

 

 

PEOPLE – corporate personalities

ISABELLE GRISE: appointed CEO of Bikini Village

PETER OTTERVANGER: takes helm of Europe for Icebreaker

 

 

 

 

EXHIBITIONS – what to see and where to trade

CURVEXPO: success reported for both US trade fairs

 

 

 

FINISHING TOUCH – The smile for this week

BEEF: thieves in underwear steal burgers