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COSABELLA: direct online sales grow strongly

LINGERIE brand Cosabella said that its online direct sales to consumers had grown by 60 per cent over the past two years and now accounts for 15 per cent of turnover. Much of the growth is attributed to its collaboration with Emarsys, that provides online marketing services.

Cosabella

Cosabella

Whether such competition with its wholesale customers will continue to boost total sales and viability remains to be seen.

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