US BRAND of Italian origin Cosabella launched a range of plus size innerwear labelled Cosabella Extended. All the models of the new range are made with the same fabrics and in the same colours as the standard size collection and only the sizes are different. These range from 85D to 100F for bras.
The label was chosen presumably in an attempt to avoid “curvy” and other euphemisms relating to obese but we wonder whether overweight women really prefer to be referred to as “extended” rather than plus size. Consumer response over the coming months will provide the answer.