BRITISH fuller-bust lingerie and swimwear brand Curvy Kate reported 2016 first half sales 19 per cent higher following the 41 per cent sales rise achieved in 2015. The continuing strong growth is attributed to professional customer service, timely deliveries, stock availability and a product range well adapted to the needs of its target customers. Notably, the Luxe strapless bra and the Essentials range, including stretch cup Ellace, have been outstanding success stories for the brand’s retailers, with sales tripling for many over the last quarter.
All brands have been aware of the strong potential demand for fuller-bust products but not all have succeeded in exploiting the trend most effectively.
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