DAMART: new store opened in Tokyo
FRENCH thermal underwear pioneer Damart, which distributes the Thermolactyl range of thermal underwear, made its return to the Japanese market eight years after it closed its sales office there in 2006. It opened a store in the Core shopping centre in the sought-after Ginza shopping district in Tokyo. This is located only a few metres from the Uniqlo outlet in Ginza that proposes Heat Tech thermal underwear.
The Thermolactyl range is positioned more upmarket in Japan, where Uniqlo products are certain to remain market leaders in terms of volume. The ageing population of Japan, and the country’s energy problems after the Fukushima disaster, make it a particularly promising market for thermal underwear.