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DBAPPAREL: Dim creates capsule with singer

FOR ITS Dim Girl label, created in 2010 for young girls from 10 to 16, DBApparel has created a capsule collection with Franco-Israeli pop singer Tal. Labelled Dim by Tal, the collection comprises six sets of printed tops and bottoms including traditional and triangle bras as well as boy shorts and briefs retailing at prices from EUR 11.90 to 16.90. The capsule is to be distributed through Dim stores as well as the label’s online store during the coming two seasons.

Dim by Tal

Dim by Tal

 

The capsule provides a useful reminder of the sales potential attached to popular personality labels.

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