US FASHION label Juicy Couture is to expand its product range with the launch in 2016 of a collection of intimate apparel and sleepwear to be produced under licence by Delta Galil. The new collection is to be distributed through Juicy Couture stores and e-commerce platform as well as by selected department stores. Delta Galil CEO Isaac Dabah commented: “Juicy Couture is a global affordable luxury brand with a significant worldwide footprint. We are very excited to partner with such an iconic brand as this represents an important step for Delta Galil in our ongoing strategy to expand our global business and build our licensed portfolio”.
In contrast to other licences operated by Delta Galil, which involve distribution and thus add to the Israeli company’s experience of the wholesale branded business, the Juicy Couture agreement will call only for application of its production know-how.
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