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DIRK BIKKEMBERG: appoints bodywear licensee

 THE OWNERS of the Dirk Bikkembergs fashion designer label announced that the Perofil concern in Italy has been licensed to design, produce and market under the label a collection of underwear, loungewear and legwear for men and boys as well as a beachwear collection for men, women and children. The licence covers global markets. The new licensee also operates the bodywear and legwear licence for Ermenegildo Zegna, among others.

 

Dirk Bikkembergs

Dirk Bikkembergs

Even though many new designer label collections of bodywear have been launched in recent years, the growing demand for luxury and prestige label helps to expand the market accordingly.

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