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DOW: Intellifresh to be globally promoted

THE FRESHNESS finish developed by Dow Chemical and marketed under the Intellifresh label is to benefit from a global branding programme with the support of leading manufacturers of bodywear and legwear among others. The objective is to convince hygiene-conscious consumers that the label guarantees the performance they seek.

Dow Intellifresh

Dow Intellifresh

In the absence of independent and objective assessments of the effectiveness of the different freshness finishes on the market, consumers will tend to choose the label with which they are most familiar. Which underlines the importance co-branding with leading manufacturers.

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