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EBERJEY: concept store in New York announced

LUXURY innerwear and sleepwear brand Eberjey said that it will open its first concept store in New York during the summer of 2016. The new 110m2 store, close to the Whitney Museum of American Art and near the New York Meatpacking District will propose the label’s full range of sleepwear, lingerie, swimwear and children’s wear. It follows the opening of two own-brand stores in Miami three years ago and is in line with the brand’s stated desire to broaden its US and international presence.



It remains to be seen whether the characteristics of the brand’s collection are sufficiently differentiated for it to raise its sales volume in line with the desired broader distribution.

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