FRENCH distribution group Etam said that it is preparing to boost the expansion of its Undiz brand in Spain, where there are now only four Undiz stores although there are 64 Etam outlets. It is now planning to install there the Undiz dispensing machine that was first installed in France during the early months of 2015. As yet, however, no date has been fixed for the operation of the first installation although it could well start in 2016.
The prime purpose of the Undiz vending machine is to generate press coverage since it is unlikely to boost significantly the sales per m2 of stores where it is installed. But extensive press coverage can raise footfall and thus contributes to higher sales.