FRENCH lingerie brand Eveden Huit, that was acquired by Wacoal in 2012 and went into administration in April 2016, was sold to Trendy Capital, that also owns the Canat lingerie business in France. The business will continue to trade under the title Huit France, with 36 of the former 77 employees under contract. In 2015, the brand had declared a loss of EUR 2m on sales of EUR 6.2m.
The recently disastrous performance of the Huit label, despite the strength of the brand, is difficult to explain. But if the Canat management achieves a turnaround, the label could become once more a valuable asset.