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FELINA: focus placed on core brands

FOLLOWING its acquisition by private equity fund Palero Invest early in 2015, German underwear brand Felina announced that it would discontinue production and distribution of its Unusual range to concentrate on the development of its Felina and Conturelle brands. The two remaining core labels are said by the brand’s management to be following a “very positive” line of development.

Unusual by Felina

Unusual by Felina

 

There can be no doubt that other, less newsworthy but equally important, measures have or will be taken to maximize the brand’s performance.

 

 

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