WIDELY known Brazilian plus size model Fluvia Lacerda launched her first collection of plus size lingerie created specifically for Brazilian women. Developed in partnership with Morisco Lingerie, the new collection is being distributed exclusively by plus size specialist online store Flaminga.com.br. The collection is divided into two lines: Comfy, which consists of basic and functional pieces, and Glam, which features lots of tulles, laces and transparent fabrics. The development of the concept was prompted by the findings of a survey of 1’200 fans of the model, which found that 98 per cent of plus size women seek comfortable lingerie, 84 per cent want sexy garments and 80 per cent wish to raise their self-esteem.
The exclusive distribution channel makes the new collection a private label rather than a commercial brand, but that could help to boost sales.