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FRANCE: apparel association opens China office

THE FRENCH women’s wear trade association , La Fédération Française du Prêt à Porter Féminin, announced that it has opened a representative office in China. Located in Hangzhou, an important business centre close to Shanghai, the office will provide a comprehensive range of business support activities, including assistance in dealing with the local bureaucracy, for members of the Fédération.

Lou

Lou

Since the Fédération does not represent innerwear labels, its Chinese initiative will have no direct influence on sales of bodywear. But its enhanced presence in China will bring the Made in France label into closer focus, which could have an indirect impact on exports of lingerie.

 

See also:

FRANCE: clothing sales continue to weaken

FRANCE: July apparel sales dipped marginally

FRANCE: clothing consumption revived in June

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