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FRANCE: apparel consumption rose in February

DATA collated by the Institut français de la mode (Ifm) showed that sales of clothing in France rose by 2.5 per cent by value in February, following a 1.1 per cent setback recorded in January that was attributed to terrorist attacks. Department stores (+10.8 per cent) benefited most from the revival, followed by home shopping channels (+6.5 per cent) and popular price stores (+6 per cent). Losers included independents (-0.3 per cent), specialized chains (-0.7 per cent) and supermarkets (-2.6 per cent).

 

Lou

Lou

The exceptional performance of department stores and strong sales of home shopping channels suggests that sales of branded apparel, including intimate apparel, remained at a satisfactory level despite the disappointing sales of independents and specialized chains.

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