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FRANCE: apparel consumption slumped in November

SAGGING consumer confidence combined with unseasonably warm weather to reduce French consumption of textiles and apparel by 6.4 per cent in November 2014. The figures provided by the Institut français de la mode (Ifm) show that popular price stores suffered most (-13.6 per cent), followed by department stores (-9.5 per cent) and specialized chains (-8.4 per cent). All other distribution channels except home shopping (+0.6 per cent) suffered setbacks.




Unfortunately, the Ifm no longer indicates evolution by garment categories, nor does it now make a distinction between apparel and other textile products. Nevertheless, it seems unlikely that the evolution of bodywear sales was significantly more positive than that of other types of apparel.

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